Direct funder since 2013 · 55 Water St, Wall Street, New York contact@premier-advance.com

Direct funder · 13 years · New York

Capital that arrives while the opportunity is still open

Six ways to fund a business, all underwritten in-house from our own capital. You get a decision from the person reading your file, the cost in dollars before you sign, and no broker taking a slice on the way through.

  • $0to apply
  • 6products, one form
  • In-houseunderwriting
Small-business owner standing confidently in their own premises
Decisions in 2 hoursfunding in 24 to 48
$10,000 – $5,000,000Across the six products
2 hoursTypical decision
24 – 48 hoursSigned to funded
Since 2013Funding U.S. businesses directly

The mechanics

A cash advance is a sale, and that changes what follows

Almost everything owners find confusing about this product comes from reading it as a loan. It is not one, and the difference shows up in what you owe and in what a slow week does to you.

You are selling something, not borrowing it

A merchant cash advance is a purchase. We agree a dollar figure of receivables your business has yet to collect, buy that figure from you for less than it is worth, and send you the money. Because no principal changes hands as a loan, nothing accrues and nothing matures. The word to hold on to is sale — it explains every other feature of the product.

Which is why there is no interest rate

Interest is the price of time, and time is not what you are buying. The price here is a factor rate: one multiplier applied once to the amount advanced. Multiply the two together and you have the entire obligation in dollars, fixed at signature. It does not compound, it does not accrue overnight, and it does not grow if delivery runs three months longer than anyone expected.

Collection tracks what the business actually takes

An agreed share of each day’s card settlements, or of the deposits landing in your business account, comes to us automatically. Strong days send more; slow days send less. That is not a concession, it is the mechanism — and when the purchased figure has been delivered in full, collection simply stops without anyone having to remember to stop it.

And the decision is made on your bank account

We read statements before we read anything else: how much arrives, how often, and what the balance looks like in the gaps. Credit is reviewed and we publish the floor rather than hiding it, but a 690 score on an erratic account is a harder file than a 580 on a steady one. Deposit consistency is what carries the decision.

Pricing

What a cash advance actually costs you, in dollars

One multiplier, applied once, settled before anyone signs anything. Here is the arithmetic on a file of ordinary size.

A factor rate is a single multiplier applied once to the amount advanced, so the total cost is settled the moment you sign and never moves again. An interest rate works the opposite way — it accrues against a balance for as long as the balance exists, which means the same loan costs more the longer you hold it.

A worked example

Amount advanced
$80,000
Factor rate
1.28
Total we collect
$102,400
Remittance
12% of daily card settlements — roughly $600 on a typical business day
Estimated term
About 8 months at $110,000 a month in card volume

The cost of the money in that example is $22,400, and it is knowable before a dollar moves. These figures illustrate the arithmetic rather than quote a price: your amount, factor rate, remittance percentage and expected term are all set after an underwriter has read your statements.

The bar

Where the bar sits, before you send us anything

Five figures you can check against your own account in under a minute. Clearing them is not an offer; falling short of them saves you a week.

Time in business
6 months or moreCounted from the day the business began trading, not the day the entity was filed.
Monthly revenue
$15,000 or moreGross deposits into the business account. Four steady months read better than one exceptional one.
Business bank account
RequiredOpen, active, and in the legal name of the business. A personal account cannot be used.
Personal credit score
550 or aboveWe review credit and we publish the floor so nobody wastes a week finding out. Above 550 it is one input among several, and deposit consistency is what carries the decision.
Location
United StatesThe business must be based and trading in the US. We fund in all fifty states from our office on Water Street.

Meeting all five does not by itself mean an offer — every file is underwritten on its own facts, and we decline. We do not fund gambling, adult entertainment, firearms dealing, cannabis at any point in the supply chain, or any activity unlawful under federal or state law.

Documents

What lands on the underwriter’s desk

Four items open a file. Anything further is asked for later, and only once the file is going somewhere.

What we ask for

  • Four months of business bank statementsFull PDFs downloaded from the bank, every page, including the blank ones. Photographs and spreadsheet exports slow the file down.
  • Photo identification for the signerA driver’s license or passport for whoever will actually sign the agreement.
  • A voided business checkConfirms where the funds land and which account the remittance is drawn from.
  • Proof of the entityYour EIN letter, articles of organisation, or the equivalent formation filing.

What we never ask for

  • Business or personal tax returns, except on an SBA loan, where the programme requires them.
  • A business plan, a forecast, or a deck.
  • Accountant-prepared or audited financial statements.
  • A home, a vehicle, or any personal asset pledged as collateral.

Why here

Nobody upstream to ask

A broker can only undertake to put your file in front of someone else. The money on our offers is money we own, and that is why a date we give you holds.

Our own capital, our own decision

We are a direct funder. There is no panel behind us, no file being shopped around, and no third party who can reverse an approval after you have been told yes. When the answer comes from this office it is final, which is the only reason we can promise a timeline and keep it.

The price is on the page

Amount, factor rate or interest rate, total in dollars, remittance or payment, and expected term — all of it in front of you before a signature, and a worked example on this site showing exactly how the arithmetic runs. If a number is going to bother you, we would rather it bothered you now.

A person reads the file

Underwriting here is a human being going through your deposits and your daily balances, not a score coming back from a model. That is why a business with an imperfect credit history and a steady account gets a fair hearing, and why the questions you get asked are about your trading rather than about a form.

Most of our volume is repeat

Businesses come back, and they bring the people they know. That only happens if the second conversation matches the first — same manager, same pricing logic, no surprises buried in a renewal. It is also the cheapest way for a funder to grow, which is why we protect it.

The route

Application to wire, and how long each leg takes

  1. 18 minutes

    Send the application

    One page, plus four months of statements as PDFs. It can be done from a phone in a parking lot, and nothing else is needed to get a real answer.

  2. 2About 2 hours

    An underwriter reads it

    A person, not a scoring model, goes through the deposits, the daily balances and any positions already open, then prices the file against what the account can genuinely carry.

  3. 3Same business day

    You see the numbers

    Amount, factor rate or interest rate, the total in dollars, the remittance or payment, and the expected term — on one page, before anything is signed.

  4. 424 to 48 hours

    The money moves

    Signature, a short verification call, and the wire goes out from our own account. Remittance or the first payment begins the following business day.

Sectors

The businesses that come to us week after week

No industry gets an automatic yes here and none gets an automatic no. These are simply the files that fill the desk.

Retail and Convenience business at work

Retail and Convenience

Card volume all day and stock that has to be bought long before it sells. Most advances here go into inventory ahead of a season.

Restaurants and Hospitality business at work

Restaurants and Hospitality

Heavy settlement volume, thin margins, and a walk-in compressor that fails on a Friday night. The single most common file we underwrite.

Construction and the Trades business at work

Construction and the Trades

Crews and materials are paid weeks before the draw clears. An advance or a factored progress bill covers the gap without touching the yard.

Trucking and Logistics business at work

Trucking and Logistics

Fuel, repairs and drivers do not wait for a broker to settle at 45 days. Factoring suits the freight bills; equipment financing suits the tractor.

Auto Sales and Repair business at work

Auto Sales and Repair

Parts bought on account, bays idle while a lift is down, and card takings every day the doors are open. A natural fit for daily remittance.

Medical and Dental Practices business at work

Medical and Dental Practices

Insurance reimbursement runs slow while payroll and chair equipment do not. Practices tend to use a line of credit alongside equipment financing.

Clients

What owners told us afterwards

The walk-in and the hood system went out in the same week, in November. I sent statements on a Tuesday morning and had an answer before lunch, money Wednesday. Because it comes out of card sales, the slow stretch in January took noticeably less out of us than the fall did.

Portrait of Dessa Kirkwood Dessa KirkwoodOwner, Kirkwood ChophousePittsburgh, Pennsylvania

We were quoting jobs we could not staff because the second bucket truck was three months out on order. They financed a used unit from a private seller, arranged the inspection themselves, and paid the seller directly. The payment is less than what one crew bills in a week.

Portrait of Owen Halvorsen Owen HalvorsenGeneral Manager, Halvorsen Tree and LineFlagstaff, Arizona

Our shippers pay at 60 days and drivers do not. We factor the freight bills now, usually funded the day after they are submitted, and I have stopped choosing which vendor waits. They were also straight with me that the fee is per invoice, not a monthly thing, which nobody else explained properly.

Portrait of Marisol Peguero Marisol PegueroOwner, Peguero Freight ServicesNewark, New Jersey

ISO desk

For ISOs and brokers

We fund from our own balance sheet. When we approve your file the capital is ours, the timeline is ours, and nobody upstream can reverse the decision on a Friday afternoon. We buy paper from ISOs across the country and we would rather be plain about how we work than surprise you after the first submission.

Send a file or request the partner agreement
  • Files in before 2pm Eastern get a decision the same day, and most complete submissions are priced inside two hours.
  • Commission is paid on the funded amount, tiered by monthly volume, and wired the same week the deal funds — the grid lives in the partner agreement, not in a phone call.
  • Non-circumvention is written down and we enforce it. Your merchant stays yours: we do not market to your file, we do not renew around you, and we do not take the relationship direct.

Questions

The five that come up on nearly every first call

What is a merchant cash advance, and is it a loan?

It is not a loan, and the difference is legal rather than semantic. You sell us a stated dollar amount of receivables your business has not yet collected; we pay you a discounted amount for them today and collect the stated amount out of your settlements as they arrive. No principal is lent, so there is no interest rate, no annual percentage rate and no maturity date. Anyone selling you an advance while calling it a loan either does not understand the product or is hoping you do not.

How does a factor rate work?

One multiplier, applied once, at signing. Take $80,000 at a factor rate of 1.28: the total we collect is $102,400, and the $22,400 difference is the entire cost of the money. It does not compound, it does not build up day by day, and it does not change if the term runs two months longer than the estimate. Every dollar is knowable before you sign, which is more than can be said for most credit.

Is there a minimum credit score, and how much does credit matter?

The floor is 550, and we publish it rather than making you find out after you have sent four months of statements. Below 550 we cannot fund an advance and we will say so on the first call. Above it, credit is one factor among several and seldom the deciding one — the bank account decides it. We do pull credit during underwriting, so nobody should be surprised when it happens.

What happens in a month when sales are down?

Less is collected, automatically, because the remittance is a percentage rather than a fixed dollar figure. Nothing is missed and nothing is late; the term simply runs longer until the purchased amount has been delivered. This is the structural difference between an advance and a fixed monthly payment, and it is the main reason seasonal businesses choose one. If sales fall off a cliff rather than dipping, call us before the account shows it.

I already have an advance out. Can you still fund me?

Possibly, but only with full disclosure. Tell us who holds the position, what the balance is and what comes out each day, before we price anything. We will take a second position where the deposits genuinely support two. Where they do not, the honest answer is often consolidating what is already outstanding rather than stacking a third on top. What we will not do is fund a file where an open position was left off the application and turned up at verification — that is where merchants get into real trouble, and we would rather not help them get there.

See what your deposits will support

One short form, no fee, and an answer in writing rather than a phone call you have to chase.